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Learn industry best practices

• Programmatic Guidelines.

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• Standard Display & Advertising Guidelines.

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• Digital Video Guidelines

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• Native Advertising Guidelines

The Evolution of Online Display Advertising -  IAB

An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.

Understanding Programmatic Digital Advertising - IAB Digital Simplified

Learn about how Programmatic is impacting digital advertising, what Real-Time-Bidding (RTB) is, and how publishers and marketers are capitalizing on this explosive new form of buying and selling media.

How an Ad is Served with Real Time Bidding (RTB)- IAB - Interactive Advertising Bureau

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

How online behavioural advertising works - IAB

A short guide and simple guide to online behavioural advertising.system.